Home /Millennial guests: what do they need and value from your hotel?

Millennial guests: what do they need and value from your hotel?

Millennials, born between 1980 and 1995, are a key target audience for hoteliers. They are currently in a stage of their life with economic independence and a very active social life, have a lot of information and are demanding consumers.
But they have a challenging feature: they are constantly evolving. They are the first to try the newest, and those who have the power to make it fashionable (at least, until Generation Z relieves them).
We know that it is a technological generation, which makes the hotel reservation from your mobile and preferably on the hotel’s direct website (booking engine)
But once housed, what do they need?
We want to break down their interests by sector so you can incorporate them into your hotel and capture this target audience.
Room
Plugs! The last thing they see before bed is their mobile and the first thing to wake up too. It is the extension of their fingers, so they expect that they need several sockets on the sides of the bed, and several distributed in the room for the rest of their devices (notebook, tablet, etc).
It usually bothers them that the rooms do not have this comfort and they report it on Tripadvisor.
Decor
They look for originality and emotion.
They have grown up with Pinterest and Instagram, so they have a fairly developed visual culture, and they have also traveled as much as they can.
They are not looking for outdated hotels or cold supermoderns, they go further.
What they need when they go to a hotel is that it excites them, which stands out with details about the rest of the options they have compared.
Gastronomy
It is a population concerned with a healthy quality of life and one of the pillars to maintain it is food.
They value local, organic products, and any practice that impacts the environment as little as possible.
They are surprised, so they are open to new culinary experiences. Whether or not they have been satisfactory, they share them on their social networks.
They expect the places where they eat to contemplate vegetarian, vegan and related intolerance options. That it is not necessary to ask for it as an exception.
They make use of delivery in a large number of opportunities and value speed above all things.
Amenities
Quality, pure and unisex.
They do not tolerate the classic amenities: soaps that do not wash, shampoos that dry the hair because they are detergents, invasive aromas.
They are looking for a hotel that provides surprises within this item, because they will use it and recommend if it is good.
Sustainable environment
The policies that the hotel applies to reduce the environmental impact of its activity will be previously studied by this public and taken into account when deciding.
Some examples: possibility of not washing the towels every day, using recyclable materials to contain amenities, donating soap wastes to institutions that reuse them, avoiding synthetic products such as plastic, and all that you can think of.
100% connectivity.
It is no longer enough for them to have a powerful Wi-Fi to which they can connect without having to juggle (they only want a network name and a user). Now, they want the internet to be really integrated in the hotels.
Examples like Netflix in the Smart TV of your room, a hotel app with information about the city and that allows you to book hotel services (spa, dinner, buy tickets), and everything that facilitates your autonomy.

After reading our article, does your hotel adapt to these needs?
We hope this guide helps you improve the points you need.

About the author

Avatar

Carla M

Open chat
Powered by