As they say out there: a good first impression is what counts.

Landing on a website that looks great and easy to use, it is more likely that you will stay and explore it. The experience is pleasant, and you are left with a very good impression of the company or hotel behind that page.

There topic about web pages is broad and nowadays it is necessary and fundamental for the promotion of products and services that a company has to offer. In the case of a hotel, a lot of progress has been made and we have gone from purely informative pages to websites that have become a direct sales channel with booking engines, offering lower costs than other channels. From big chain hotels to small independent hotels, today thet all have a web pages. This website massification makes competition for those clients who prefer to book directly to be much greater and that is where words like “positioning” usually play a key role.

Nowadays it is not only about having presence with a web page but about being in the first places on search engines such as Google, Bing, Yahoo, etc; although we all know that Google is the king at the moment. There are a variety of strategies which range from organic positioning (SEO) to direct connection with Metasearch engines such as Trivago, TripAdvisor or Google Hotel ad; investment in digital guidelines so that each time our website can reach more and new users (SEM). But today we are focusing on those characteristics that make websites different from others and achieve a better organic or SEO positioning in search engines.

Responsive Design:

This means that your website should automatically adapt to screen sizes of all devices such as cell phones, Tablets or laptops or desktop PC. This feature will allow to receive more traffic and therefore increase booking possibilities.


The more professional photographs of your hotel the more they attract users and they will be more willing to book a room. Don’t forget to write stories to go with those images on your homepage.

Flat design and user interface:

It doesn’t mean that your website needs to be flat and boring. Quite the opposite: it is important it loads up quickly regardless of the device used by the user. That is why websites need to be minimalistic and intuitive.


Make up a story for your website a story to charm users and leads them to navigate its various pages. It must contain the essence of your brand. Combining design, images and words you can guide potential clients to the pages or places where you want them to go to end up with a reservation or a direct inquiry.


As I said at the beginning of this article; A website must not only have the above characteristics but must convert, that is, sell rooms. A good booking engine will allow its users to book directly at a lower cost for the hotel. CM Reservations not only provides the professional web design service specialized in hotels but also offers booking engines to receive direct reservations from the start and also to connect to the most important Metasearch engines such as Trivago, TripAdvisor and Google Hotel ads.


A website must contain certain features to compete with the large number of hotels on the market. Your website must tirelessly look for the top places of search engines such as Google so that reservations don’t wait. There are certain features that help improve your hotel’s positioning but without a doubt a website must contain a booking engine that allows users to directly book a room and a very additional services required.