por Carla Marrone | Nov 9, 2022 | Booking Engine, Channel Manager, ENG, ESP, Marketing
Para el hotelero, enfrentar el desafío de incrementar las reservas directas supone una ardua tarea; sobre todo, cuando se enfrenta al amplio tamaño del mercado competitivo, al incremento diario de sitios de reservas de terceros y a la meta de bajar costos en el pago...
por Mariela Korn | Abr 14, 2022 | Booking Engine, Channel Manager, ENG, Hotel Channel Manager, Marketing, Motor de Reservas para Hoteles
As we always say, traveling has changed. Guests needs have changed as well and this undoubtedly influenced the type of OTAs they will choose to book your property. The aim of this article is to talk about the OTA profiles, their main characteristics and general trends...
por Mariela Korn | Mar 10, 2022 | Booking Engine, Channel Manager, ENG, Hotel Channel Manager, Marketing
The world has undoubtedly changed and our ability to adapt has too. The way hotels sell is linked to this change! A clear example are cancellation policies. The leading role of metasearch engines – key in times of online action – is also remarkable....
por Mariela Korn | Ene 5, 2022 | Booking Engine, Channel Manager, ENG, Hotel Channel Manager, Marketing
Digital transformation for hotels has become a «necessity» after the pandemic. Over the last year, companies from every industry have adapted and reinvented their strategies, their business models and even their work procedures to respond to the new post-pandemic...
por Mariela Korn | Sep 15, 2021 | Booking Engine, Channel Manager, ENG, Hotel Channel Manager, Marketing
A modern and efficient global distributor will help you sell better. We talked about Direct Sales in past articles as well as marketing through OTAs but it key to balance our sales distribution to avoid “putting all our eggs in the same basket”. Today we want to talk...
por Mariela Korn | Jul 13, 2021 | ENG, Hotel Channel Manager
It’s always a good time to take better care of direct sales and increase them, right? Direct contact between the guest and the hotel, both by telephone and through the web or social networks, has taken on great importance in this pandemic. This large increase...
